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From needs assessment to market entry, XinRay Chengchuang uses a resource-driven approach to help clients establish an efficient footprint in unfamiliar markets.
A leading Chinese express and logistics company planned to establish its first European regional distribution hub in Germany, aiming to serve the EU's core consumer markets, improve logistics efficiency, reduce cross-border costs and strengthen market responsiveness.
The client's German entity had only just been established, meaning it could not pass many landlords' internal background-check requirements. The target city's overall warehouse vacancy rate was under 3%, making sourcing extremely difficult — and this was the client's first overseas leasing experience.
Leveraging our extensive relationships at the landlord level, we quickly engaged Germany's top five warehouse developers, gathering and screening potential opportunities in the target city. We rapidly identified a target property and, by explaining the client's track record in China, persuaded the developer to sign with the newly established German entity. We assisted in finalizing the lease agreement within two weeks — dramatically cutting the client's site selection timeline.
We're actively supporting more enterprises with overseas warehouse and factory site selection. More case studies are coming soon. Contact us to learn about projects similar to your own business scenario.
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